Community Energy Stories
Creative Agency: redpepper
Client: Tennessee Valley Authority
Copywriter: Julie A. Downey
Interviewed subjects, conducted research, wrote story, created web page in WordPress, tracked project progress in Monday and Google sheets
Objective: Tell unique and compelling stories about the ways community energy and the local power company’s partnership with TVA makes lives in the service area better and creates economic, educational, and recreational opportunities for the best tomorrow possible.
Project accomplishments: Client approved recommendation to shift stories from reporting a single perspective (GM/CEO) to digging into the richness of the work in the community, thus improving upon the depth of the stories and breadth of voices represented. Developed improved questions for initial interviews to meet goals. Created story progress tracking system to unify process and meet or beat deadlines.
Full STEAM Ahead for Another 80 Years of Safety, Giving and Receiving in Tough Times and Education Innovation
“We normally have 42 staff members. Starting December 12, we were feeding 250 people a couple times a day for weeks, figuring out the logistics of meals and housing. TVA was a huge help in converting their customer service center trailer into an operations hub,” Ivy said.