Community Energy Stories
Creative Agency: redpepper
Client: Tennessee Valley Authority
Copywriter: Julie A. Downey
Interviewed subjects, conducted research, wrote story, created web page in WordPress, tracked project progress in Monday and Google sheets
Objective: Tell unique and compelling stories about the ways community energy and the local power company’s partnership with TVA makes lives in the service area better and creates economic, educational, and recreational opportunities for the best tomorrow possible.
Project accomplishments: Client approved recommendation to shift stories from reporting a single perspective (GM/CEO) to digging into the richness of the work in the community, thus improving upon the depth of the stories and breadth of voices represented. Developed improved questions for initial interviews to meet goals. Created story progress tracking system to unify process and meet or beat deadlines.