Silver Sneakers Video Concepts
Agency: redpepper
Writer: Julie Downey
Art Director: Katie Straughn
Video Creative Brief
INSIGHT: SilverSneakers has a proven track record of its ability to motivate members to take actions that improve their overall well-being and lead to a greater sense of joy and fulfillment.
Get people who think of SilverSneakers as just a gym membership
To see SilverSneakers as a “virtual companion” that guides seniors
down a pathway to a happier, healthier more connected* life
By showing how SilverSneakers empowers members to consistently engage in behaviors that improve their overall physical and mental well-being

