E-commerce Site: Automotive

Client: Auto Lift Parts Plus, LLC

Copywriter: Julie A. Downey

Challenge: Customers frequently returned certain parts that they ordered in error, with specs that did not match their specific lift. 

Solution: Streamline content with a unified, branded format to make product descriptions more concise and decrease confusing copy. 

Additional improvements: 
Create links to cross-sell alternative items. Add informative, friendly copy to provide maintenance tips and keep lifts working for repair business. Revise meta titles and descriptions to enhance SEO.