The user experience (UX) is everything. I love making a sitemap, choosing headlines that drive the eye down the page, editing out abstractions, cliches... presenting content in clear language so the reader feels excited about what they're learning and are compelled to respond to that call to action.
Goal: Align with an agency where I can become a UX writer, learn the tricks, formulas and tools and drive the user through the sales funnel to conversion and long-term loyalty.
A CORE Space: Coaching
Tennessee Valley Authority